Details
01. Client
Abacus Cooperativa
02. Deliverables
TV advertising, Radio spots, Retail advertising
03. Role
Creative direction, art direction.
Case Study
04. Description
Going back to school is one of the most special moments of the year for most young people and children over the globe. After a long summer holiday it is time to meet old friends again, make new ones and resume the adventure of learning and growing up.
To make Abacus more meaningful to parents and students during this BTS period we needed to show them we were ready to make this turbulent moment easier for them, so they could focus on enjoy the moment and dream about where this new academical course will take them to.
05. Our solution
With decades of experience in education, Abacus can help parents to feel more secure on giving their kids the best education possible, delivering educational material, crafts and technology stuff with the best price.
Our approach got right on showing the excitement kids feel on that period of the year. They are the main protagonists of this campaign so we wanted to catch their attention. With a very colorful and dynamic movie that stimulates their imagination and excites on the will of beginning a new academical course.
