Details
01. Client
Rosa dels Vents
02. Deliverables
Campaign film and social media video content. Personalised video welcome experience.
03. Role
Creative concept, scriptwriting, art direction, AI-powered audiovisual production and personalised experience development.
Case Study
04. Description
When the school year ends, more studying is rarely at the top of a teenager’s wish list. For many young people, a language course abroad feels more like their parents’ idea than their own. Meanwhile, watching series, listening to music and consuming digital content in another language can leave them feeling they already know it.
Rosa dels Vents needed to make young people want to experience these trips for themselves. The challenge was to connect with two perspectives: parents looking for reassurance and learning opportunities, and teenagers wanting to enjoy their summer and feel that the experience was made for them.
05. Our solution
We told the story through a teenager’s video call to his mum, sharing how much fun he was having. Excursions, sports and new discoveries brought to life everything happening beyond the classroom. A familiar, everyday conversation connected parents’ expectations with teenagers’ aspirations under one campaign line: “Peace of mind for you. Unforgettable for them.”
To bring this story to life on a limited budget, we proposed an entirely AI-generated visual production. This opened up new creative possibilities, allowing us to recreate settings in England and Ireland rather than relying on locations in Catalonia to stand in for those destinations.
The experience continued after booking. We developed an application that automatically emailed parents a personalised video for their child. In it, the campaign’s main character addressed each participant by name and said he was looking forward to seeing them at their destination. A welcome that made booking the first moment of the journey.
